Our Story

Slowly. Lasting. Warmly.

When our boys were little, bedtime wasn’t always easy.
Living in Europe, where many nights are cold, we often worried about how to keep them comfortable.

We tried different sleepwear for different seasons.
One night, our son woke up soaked in sweat.
Another time, he felt cold even in thicker layers.

It was hard to find the right balance for their sensitive body temperature.
We didn’t want them to be too cold, but we also worried about them getting too warm.

So we started looking for something that could help regulate temperature more naturally.
That’s when we turned to merino wool and organic cotton.

Merino helps keep the body at a steady temperature through the night,
and organic cotton feels soft and breathable.

After many samples and small adjustments, it finally felt right in our home.

Slow Hug began with that simple hope,
to help families sleep a little more peacefully.